Loyalty marketing • cross-functional execution

VIP Rewards QR Initiative

I collaborated with CRG’s IT team to introduce VIP Rewards QR codes on restaurant receipts, turning an existing operational touchpoint into an ongoing channel for loyalty-program discovery.

Shin Dig receipt with CRG VIP Rewards QR code
Launched May 2026

Dine. Earn. Get rewarded.

The guest-facing message invited diners to discover the CRG VIP Rewards program directly from their receipt. The idea was practical by design: use a moment already in the restaurant experience instead of asking guests to find the loyalty program somewhere else.

10,865Total scans
10,052Unique scans

Build a physical-to-digital touchpoint that keeps working.

The dashboard shows a low-volume launch period in May followed by substantially higher activity from June through October, with recurring daily peaks above 100 scans. Across the full period, the initiative averaged roughly 61 scans per day.

MayOct

Portfolio interpretation is based on the supplied dashboard totals and trend view. Scan traffic should not be described as completed VIP sign-ups.

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